Like you, I got into business because I was passionate about the Performing Arts, but then I realized that despite my professional career as a performer and despite my hundreds of hours of teaching experience, I knew nothing about the business side of running a studio…
In this training, I’ll breakdown a quick 4-part formula that will help you figure out how to solve problems and get more free time so that you can scale your business (or organization if you’re a pastor joining me on the blog).
But before we dive in, let’s talk about the difference between scaling and growth…
Here’s what growing looks like…
More students and more revenue might sound appealing, but if you only focus on growing, you might get more students, but you’ll have less free time and significantly more problems.
And even though this stage of studio development is completely normal, it leaves most Studio Owners feeling hopeless and burnt out.
And this is what scaling your studio looks like…
Every studio experiences the same growing pains to a certain degree, but when you scale your studio instead of grow it, you’re able to get more students and generate more revenue, without losing any students, without more problems, and without giving up all of the things you love (like time with your family for example).
My point? Look at any successful and highly profitable business… or look at a bustling organization in your community… what they goin’ for ’em are SYSTEMS. And not just systems, but automated systems.
The real reason why all of this matters though is because more people need to hear your message. More people need to know about what you do and why you do it… and you can make a profound difference, changing a lot of people’s lives in the process.
But where do you start?
It’s called the Free Time Formula.
Simple name on the surface, but these four questions offer up a new way of thinking… a new approach to solving problems and creating effective systems so that YOU can enjoy your life.
To get the most out of this training and hear some real examples that we’ve worked through in our org, watch the video above.
Quickly recapping though… the four questions are:
1. Can this problem or process be broken down into steps?
The difference between a process and a system is that a system is a process which has been broken down into steps.
Systems are teachable because now you can teach a team member the individual steps instead of only communicating the problem or issue at hand.
However, with today’s technology, it doesn’t always make sense to rely on your team first…
2. Can any of these steps be automated?
Before you teach these steps to someone else or simply delegate the new system to your team, try your best to automate as many of these steps as possible.
If you’re a Studio Owner, checkout this online scheduling tool we created for automating the trial class scheduling process at your studio.
3. Can these steps (or tasks) be delegated?
There’s a lot of software out there, but some things just aren’t meant to be automated. If you need to get this off your plate though (so that you can focus on scaling the business), then you need to teach this new system to your team.
REMEMBER! The difference between delegating and empowering is that delegating tends to sound like you’re telling someone what needs to get done, empowering means you’re effectively communicating how to do it…
When leaders delegate, they should empower too. Start with the problem, explain what needs to get done and then show them how. As a follow up to effective communication, read the book called “Art of Communicating.”
4. Can any of the remaining steps be outsourced?
Something might come up that’s not exactly within your area of expertise. Or maybe you have a project, specific task at hand, etc., that no one within your organization can do (which is totally a normal problem for small business owners)…
If that’s the case, then it’s time to outsource to the experts.
In my opinion, most business owners wait too long to hire and too long to outsource. They often think they’ll save money by counting on someone internally to learn the task at hand, which is hardly ever the case.
Consider hiring a virtual assistant to help you with all of the techie digital marketing stuff like landing pages, automation, Facebook ads, etc. I have two full time VA’s and they’ve absolutely transformed my business.
And let me throw one more question in there…
5. Does this even matter?
You probably won’t make it to question number five, because you’ll find a solution before then, but in any case, if you make it through the other questions because your response to each question is “no,” then you (and maybe your team) need to reevaluate your priorities because it (it being, the process or problem you’re aiming to solve) probably doesn’t matter.
What problem are you trying to solve? Working on a specific process or system within your organization? Need help with automation? Let me know in the comments below. If you have a question, that’s a good place to post those too. 🙂
And remember my friend, no matter how small you start, start something that matters…