Learn how to get more students and more free time, and create a profitable studio you love.

Meet Meghan, she's a Dance Studio Owner in Oklahoma and like you, she's extremely passionate about the Performing Arts. She loves her studio and she loves her students, so much that she often calls them her own.

But her little boy just turned three, so even though she loves her studio, she's looking for ways to free up more time, so that she can spend less time repeating the tedious tasks in her business and more time doing what she loves (like spending time with her little boy for example).

And this is Robin. She has enough students, solid retention, and a faculty & staff who love the studio.

Of course, things aren't perfect. Students come and go, some years are better than others, but for the most part, she lives a life she loves.

With that said, she's been in business for 25+ years, so she's ready to spend less time on her business and more time soaking up all of the perks that come along with owning a successful studio.

Imagine how it would feel to have more free time and more students...

Right now, you might feel like there's simply too much to get done in a day, and not enough time in the day to do it. Or maybe you feel burnt out because in addition to wearing all the hats in your business, you also have to deal with the constant (seemingly never-ending) criticism from parents.

Maybe every year feels the same, because despite your hardest attempts to get more students, you're still hovering close to the same number of students you had last year, which means your reality of finally having the free time to enjoy the perks of a successful business is becoming a distant dream.

Now, imagine a world where you could go about your day as you please, spending your time with the people you love, as you wish, whenever you want. Imagine what it would feel like to work less and still boost enrollment (without losing any students in the process).

Imagine a world where you could finally take some time off, without feeling guilty or worrying about everything that has to get done to keep the studio afloat.

The truth is that it's already a reality for Studio Owners just like you. So, how'd they do it?

Hey, what's up? I'm Austin Roberson and I help Studio Owners create a profitable studio that makes a difference, without sacrificing or giving up what they love.

Formerly a campaign writer for big-name brands like Proctor and Gamble, tech expert and admin for Tremaine Dance Conventions, and full-time Studio Director, I now work with people like you every day to make running a studio and enjoying your life a soon-to-be reality instead of an all-too-distant dream.

In my opinion, a dance education empowers children to succeed and teaches life skills that'll stick with them forever. I know this first-hand because I grew up at the studio. In fact, I've danced all my life, professionally on and off for the last five years, so naturally, it breaks my heart when I see a studio suffer.

If you're tired of working too much for too little, burnt out wearing all of the hats in your business, or know you need more students pronto, I can help.

I've spent the last two years working with hundreds of studios owners in four countries across the world.

I ate dinner with their families, taught classes at their studio, talked with their students' parents, and of course, helped them revamp their marketing and create a plan to grow their business.

I also spent a lot of one-on-one time with them learning about what they struggle with and helping them find solutions to save more time and money, and get more students.

And through it all, I learned three things:

First, I learned that studios don't thrive because of their people, they thrive because of their systems (and more specifically, automation).

Second, I discovered that successful Studio Owners are only focusing on 8 things to build their business.

Now, these 8 things (what I call "pillars") exist in every successful studio, and whether you recognize it or not, you've probably started building many of these pillars in your studio.

"So if it's really that simple, then why do some studios have 500 to 800 students and grow every year consistently while others struggle to break even and barely make a profit?" you might be wondering...

Well, the third thing I learned is that even though Studio Owners (including you) are doing a lot of things right, most Studio Owners are consistently making the same BIG mistakes.

And while it might seem like the obvious answer to creating a profitable studio is to simply get more students, successful Studio Owners know that's not the case.

Here's the 8 BIG Mistakes Studio Owners Make:

  1. Studio Owners tend to respond with their marketing based on whether or not their classes fill up. So they usually throw something together last minute and because their marketing was never strategic in the first place, they usually end up feeling like all marketing is a waste.
  2. Most have systems, but they still fail to automate the tedious tasks in their business, so they waste a lot of time on repetitive tasks, such as responding to parents who inquired about the studio, when they could simply automate those tasks and get back to doing what they love.
  3. Studio Owners have clear goals, but they don't have a plan to get there. In the end, this leads to procrastination instead of progress and every year ends up feeling the same.
  4. They try to do it all alone out of fear. This leaves most Studio Owners feeling overwhelmed and they end up sacrificing the things they love (like time with their family for example).
  5. Studio Owners don’t consistently market their studio. They do one BIG marketing push in the Fall and then again in the Spring, but they don’t market their studio throughout the year, because they're so tied up in the day to day tasks of running their business.
  6. They lack a consistent daily routine, which leaves them feeling like their business controls their schedule (and they continue giving up or sacrificing the things they love).
  7. Studio Owners have some students, and many have enough to keep the studio afloat, pay teacher salaries, etc., but they fail to focus on the numbers maybe out of fear that they won’t like what they see.
  8. They blame their location, competition, city, or market for their lack of growth, yet they know the studios around them are growing consistently.

But you don't have to make these same mistakes because there is a way to consistently boost enrollment without spending more time on your business or giving up what you love.

The secret lies in learning how to scale your studio instead of grow it.

This is how to grow your studio.

More students and more revenue might sound appealing, but if you only focus on growing, you might get more students, but you'll have less free time and significantly more problems.

And even though this stage of studio development is completely normal, it leaves most Studio Owners feeling somewhat hopeless and burnt out. 🙁

And this is how you scale instead.

Every studio experiences the same growing pains to a certain degree, but when you scale your studio instead of grow it you're able to get more students and generate more revenue, without losing any students, without more problems, and without giving up all of the things you love (like time with your family for example).

So, why should you listen to me?

Most people know me as the "Facebook Ads guy" mainly because of my popular online course, Facebook Ads for Studios. In fact, more than 300 Studio Owners are using that course (and Facebook ads) to boost enrollment every year at their studio.

But there's actually a whole lot more to my story...

  • I've been featured at Clint Salter, Chantelle Duffield, and Misty Lown's live events.
  • My team and I oversee the marketing for 50+ studios day to day, so we're constantly learning what works and what doesn't.
  • I'm a former strategic campaign writer for Proctor and Gamble.
  • I've been featured three times in Young Entrepreneur Magazine.
  • I'm also a guest speaker and full-time staff member for Dance Revolution, competition judge for Earthshakers (among many), guest teacher, speaker... and holy cow, that's enough.

 

Don't take my word for it, checkout what real Studio Owners are saying about their results...

Introducing...

Learn how to get more students and create a profitable studio, without spending more time on your business or giving up what you love.

LEARN MORE

Here's What to Expect When You Enroll

Dance Studio Desk is a marketing assistance program and online coaching community for Studio Owners. We remove the tech work (and most of the guess work) to help you run your studio and enjoy your life.

The concept is simple.

If we handle the tedious marketing tasks that come along with running a studio (like setting up your Facebook ads, building, hosting, and maintaining your studio's website, automating the processes and systems in your business, etc) and empower you through personalized coaching along the way, scaling your studio won't seem so much like an impossible task.

Now, since we're service-based there's a cap on how many clients we can accept into the program. Plus, we offer market exclusivity to give our clients the competitive edge in their community. This means you'll have to apply and be approved to join use inside the program.

After you get started, we'll reach out to begin the onboarding process. You'll get instant access to our library of online videos, as well as the done-for-you campaigns inside our vault. You'll be automatically registered for the next monthly call and you'll get access to recordings of any calls you missed too.

Immediately after completing the onboarding process, you can start delegating tasks to our team, and finally soak up the perks of owning a successful studio.

So, how does it work?

There are three key pillars to the program: coaching, services, and software. All three pillars work in tandem to help you get more free time and more students!

Click on the graphics above to see examples. 🙂

Here's exactly what you get:

COACHING

Most our mini courses and videos are pre-recorded so it's easy to access everything on your own schedule. The live monthly call is recorded too, and available for playback 72 hours later.

Dance Studio Desk Course Library

Sort of like Netflix, the course library is full of pre-recorded content ready for you to view on your own schedule. We cover everything from digital marketing, systems, and automation to hiring, team building, and so much more.

COACHING

Most our mini courses and videos are pre-recorded so it's easy to access everything on your own schedule. The live monthly call is recorded too, and available for playback 72 hours later.

QuickStart Training Videos

QuickStart Videos are bite-sized training videos that cover the tech and marketing side of running, marketing, and automating your studio. Simply login and run a search (like Google), and vuala!, fast answers right at your fingertips.

COACHING

Most our mini courses and videos are pre-recorded so it's easy to access everything on your own schedule. The live monthly call is recorded too, and available for playback 72 hours later.

Studio Marketing Vault

We'll give you everything you need to duplicate our most successful marketing campaigns for studios, and hundreds of social media graphics too. Login and download what you need or quickly pick a campaign and we'll do the rest.

COACHING

Most our mini courses and videos are pre-recorded so it's easy to access everything on your own schedule. The live monthly call is recorded too, and available for playback 72 hours later.

Live Monthly Coaching

Join us on the last Wednesday of the month to stay on track when things get busy. Catch up on community announcements, quickly learn how to enhance your studio systems, and learn a thing or two from one of our special guests.

Virtual Marketing Assistance

SERVICES

Wouldn't it be nice to have a personal assistant? Our full-time support team is available Monday through Friday, 9am to 5pm CST, to set up, optimize, and manage your Facebook ads, build (host, and maintain) your studio's website, and fully automate your studio's marketing. That means more students and more free time!

Let us handle the tedious marketing tasks while you get back to doing what you love. Yep! We'll do your Facebook ads, and sure, we'll build a website. Read on for the list of our most popular requests...

  • We design, set up, and manage Facebook ad campaigns.
  • We create websites for studios, and host and maintain them too.
  • We help you create systems, and automate your studio.
  • We provide graphic design services for studios.
  • We help you optimize and customize our software for more conversions.
 

Trial Class System

Fill your classes quickly, on auto-pilot. The Trial Class System allows a parent to book their trial class online, saving the average studio eight hours a week. It automates your marketing too so that you can get more free time and more students.

SOFTWARE

Right now, you're probably attempting to tie together a bunch of different tools to effectively market your studio. All members receive the Automated Trial Class System, as well as optional access to the Studio Website Template. The software we build ties into Drip so that you can easily turn more leads into enrollments. Our Studio Director and Dance Studio Pro integrations make it easy to automatically remove parents from marketing campaigns when they enroll, trigger onboarding emails, and perform any number of automated actions based on enrollment.

Studio Sheets

Studio Sheets, a replacement to popular tools like LeadPages, gives you the ability to create new marketing funnels quickly and consistently generate new leads on demand. This tool is being developed, but all members get it for free!

SOFTWARE

Right now, you're probably attempting to tie together a bunch of different tools to effectively market your studio. All members receive the Automated Trial Class System, as well as optional access to the Studio Website Template. The software we build ties into Drip so that you can easily turn more leads into enrollments. Our Studio Director and Dance Studio Pro integrations make it easy to automatically remove parents from marketing campaigns when they enroll, trigger onboarding emails, and perform any number of automated actions based on enrollment.

Studio Website Blueprint

Our proven blueprint turns website visitors into enrolled students. Invest in our Website Rollover Service to get a stunning new website for only $998, then make changes yourself or choose a membership plan with monthly maintenance.

SOFTWARE

Right now, you're probably attempting to tie together a bunch of different tools to effectively market your studio. All members receive the Automated Trial Class System, as well as optional access to the Studio Website Template. The software we build ties into Drip so that you can easily turn more leads into enrollments. Our Studio Director and Dance Studio Pro integrations make it easy to automatically remove parents from marketing campaigns when they enroll, trigger onboarding emails, and perform any number of automated actions based on enrollment.

You'll get these bonuses too.

BONUS

From time to time, we offer exclusive bonuses for new members. These bonuses are subject to change unless you apply and enroll before we change them. In most cases, our bonuses change seasonally (so four times a year), but this bonus mentioned might go away at anytime.

Discounted Live Event Tickets

We host one BIG, live event every year. This event is 100% optional, but we'd love to see you there! Currently enrolled members receive up to two discounted tickets. 🙂

 

The next event is scheduled for October 10th through the 13th, 2018, in Denver, Colorado.

Studio Block

We offer market exclusivity which means you can block your competitors from joining our program (that way you have the competitive advantage). To activate this bonus, sign a one-year commitment on the Lite or PRO membership level.

BONUS

From time to time, we offer exclusive bonuses for new members. These bonuses are subject to change unless you apply and enroll before we change them. In most cases, our bonuses change seasonally (so four times a year), but bonuses could disappear at anytime.

Studio Strategy Session

Most studios fail because they lack a clear plan for growth. During this private strategy session, a member of our team will help you craft a step-by-step plan to scale your studio quickly. We'll incorporate your membership into this plan too so that you can start seeing a return on investment.

BONUS

From time to time, we offer exclusive bonuses for new members. These bonuses are subject to change unless you apply and enroll before we change them. In most cases, our bonuses change seasonally (so four times a year), but bonuses could disappear at anytime.

Pick a plan to get started.

Lite
$349 PER MONTH
No contract. Cancel anytime.

Get more students quickly with monthly marketing services and support on your schedule.

  • Dance Studio Desk Course Library
  • QuickStart Videos
  • Studio Marketing Vault
  • Live Monthly Coaching
  • Trial Class System (included)
  • Email Support
  • Facebook Ad Setup (one per month)
  • Studio Website Blueprint (free)
  • Website Rollover Service ($998 one time)*
  • Website Hosting + Maintenance (included)
  • Private Coaching Calls ($40 per session)*
  • Graphic Designs (quoted per project)*
  • Studio Sheets (coming soon, free)
  • +1 Studio Block
  • Studio Strategy Session (one time)

*Services marked with an asterisk can be added to your membership at anytime.

60-DAY MONEY BACK GUARANTEE

We're confident that you'll LOVE Dance Studio Desk, which is why we're willing to take on all of the risk. If you're not happy for any reason, let us know within the first 60 days and we'll give you 100% of your money back, no questions asked.

Boom. Easy decision.

How to Choose a Membership Level

The level of support you desire is the main factor in determining a membership level.
To learn more, click on the graphics below and read the info that pops up. 🙂

If you have about 350 students (or more), and/or have at least two locations, the PRO membership level is for you. Enjoy unlimited marketing services and up to three private coaching sessions every month with our team. Get a brand new website for no additional charge, priority support, a private retreat with other PRO-level members, and personalized support from Austin along the way. If you like the idea of scaling fast without the stress, this membership level is definitely for you!

If you have about 150 students and want to double your business, the Lite membership level is for you. You'll get access to everything we offer, as well as a few additional perks such as the ability to block your competitors from joining. In short, if you need help with Facebook ads, website stuff, and automating your studio, then choose the Lite membership level.

Trade in burnout for balance.

You deserve both, more students and more free time. Let us help you trade in burnout for balance and create a profitable business that provides a lifestyle you love.

 
GET STARTED

Pick a plan to get started.

Lite
$349 PER MONTH
No contract. Cancel anytime.

Get more students quickly with monthly marketing services and support on your schedule.

  • Dance Studio Desk Course Library
  • QuickStart Videos
  • Studio Marketing Vault
  • Live Monthly Coaching
  • Trial Class System (included)
  • Email Support
  • Facebook Ad Setup (one per month)
  • Studio Website Blueprint (free)
  • Website Rollover Service ($998 one time)*
  • Website Hosting + Maintenance (included)
  • Private Coaching Calls ($40 per session)*
  • Graphic Designs (quoted per project)*
  • Studio Sheets (coming soon, free)
  • +1 Studio Block
  • Studio Strategy Session (one time)

*Services marked with an asterisk can be added to your membership at anytime.

GET STARTED

Have a question? Email [email protected] or chat with us.

DISCLAIMER: There are many factors that contribute to your success, most of which are out of our control. For that reason, your success is not guaranteed. Just because the strategies and concepts we teach inside the program have worked for other Studio Owners, that doesn't necessarily mean they'll work for you. Please don't enroll if you're expecting this course to save your business. If you get started but feel like the program isn't worth the money, send us an email within your first 60 days to get all of your money back (no questions asked). Also, let's make a deal that we're not responsible for reimbursing you if a Facebook ad flops. Same goes for your investment in any of the tools we recommend. We look forward to serving you inside your business, but we want to make sure we're on the same page before you enroll. If you have any questions about what we do and do not guarantee, submit an application and then email us your questions. 🙂